A 10-year marketing leader who builds revenue engines — not just campaigns. Product Marketing · Growth Strategy · Digital Marketing · AI-Powered Systems across B2B, Fintech, EdTech and Aviation.
I'm a results-driven marketing leader with over 10 years of experience spanning digital marketing, growth strategy, product marketing, and AI-powered systems across B2B, fintech, edtech, and aviation verticals.
Trained as an engineer at Uttarakhand Technical University and sharpened at IIM Kozhikode's Advanced Marketing programme, I bring a systems-thinking mindset to every marketing challenge. I don't just run campaigns — I own outcomes.
Whether it's launching new products, entering new markets, transforming brand presence, or building AI qualification systems — I focus on one thing: measurable revenue growth.
I've worked across India, Singapore, Dubai, and Canada (remote), with flexible availability across EST, CET, and APAC time zones. Born 1 June 1994, based in Haridwar 249403, India.
GTM strategy, positioning & messaging, competitive analysis, product launches, pricing, sales enablement.
Full-funnel optimisation, CAC/LTV modelling, ROI forecasting, channel mix, experimentation, retention.
AI lead qualification, chatbot integration, predictive analytics, intelligent sales routing & CRM handoff.
Google Ads, Meta, LinkedIn, YouTube, TikTok, Programmatic, SEO/SEM, email, omnichannel campaigns.
GA4, SQL, BigQuery, Tableau, Looker Studio, attribution modelling, cohort analysis, offline conversions.
Building teams of 8+, mentoring junior marketers, cross-functional alignment, KPI setting, budgets.
Six campaigns across six industries — each with a documented business outcome.
Launched two industrial products with zero market presence, targeting Plant Managers at Tata Steel and Hero Electric. Built a 9-month phased GTM — ICP research, outcome-based positioning ("30% faster setup", "20% energy savings"), LinkedIn/email nurture, and sales enablement battle cards with ROI calculators. Executed major brand activation events: Tata Steel ABID INTERIOR 2018 (Kolkata), Hero Electric (Gujarat), TCI SCS (Gurgaon), Lovegen (Pune).
Drove 50K+ app downloads during strict Google/Meta crypto ad restrictions and iOS14 signal loss. Used compliance-safe messaging on Google UAC, YouTube "Crypto Security Masterclass" content, APAC micro-influencer partnerships, and Telegram/Reddit/Discord community growth. Rebuilt attribution with Meta CAPI, shifted 40% budget to Android, A/B tested 27 ad variants, and optimised toward KYC completions.
Drove enrollments for SGD $10,000 professional courses via Google Search (high-intent KWs), YouTube, Meta, and LinkedIn B2B2C targeting. Integrated Mautic for lead scoring and automated email nurture (webinar invites, case studies). Synced CRM offline data back to ad platforms and built Looker Studio dashboards for real-time performance. Optimised bids toward SQLs, not form fills.
Built a fully automated AI lead qualification system: inbound leads trigger an AI-led call capturing budget, timeline, and decision-making authority. Qualified prospects auto-routed to the right sales rep with full context summary — no cold outreach, no repeated questions. Integrated into CRM for seamless tracking. Continuously refined AI scripts based on conversion data and A/B tested qualification paths to reduce drop-off.
Generated high-value corporate travel leads using LinkedIn Sales Navigator targeting HR Directors, CFOs, and Travel Managers at companies with 200+ employees. Gated asset: "Corporate Travel Efficiency Guide" via LinkedIn Lead Gen Forms. Google RLSA retargeting for website visitors. Personalised email nurture with case studies and exclusive offers. Offline booking data synced to ad platforms for true ROI measurement.
Led a team of 8 (Sales Head + 5 Sales + 2 Digital) to transform an over-reliant-on-paid brand. Restructured site architecture for crawlability, launched SEO content hubs, ran geo-targeted campaigns for B.Tech/MBA/BBA programs. Built Looker Studio closed-loop dashboards. Achieved Patna 19% conversion (2.4× national avg), UP 37.8% on Pharma25, and reallocated Saturday budgets after finding 55% higher engagement. Negotiated contracts with influencers and ambassadors; mentored junior team members.
Built an AI-powered lead qualification and routing system, driving 28% annual revenue growth and 25% increase in sales productivity. Ran multi-channel digital campaigns, managed CRM integrations, and used real-time monitoring for 25% ROI improvement. Supervised all marketing and planning activities; collaborated cross-functionally to mitigate friction and explore new branding partnerships with high-profile clients.
Led a team of 8 across digital, sales, and field marketing. Supervised all marketing activities, rebuilt SEO/site architecture, and ran omnichannel campaigns for B.Tech, MBA, BBA programs. Achieved 70% organic traffic growth, 45% conversion improvement, and 20% overall business growth. B.Tech CSE cost/conversion: ₹571 (70% below industry). Negotiated contracts with clients, influencers, and ambassadors. Mentored junior team members and fostered a culture of experimentation.
Drove enrollments for high-value professional courses (SGD $10,000 deal size) via Google, Meta, and LinkedIn. Integrated Mautic for lead scoring and automated email nurture. Synced CRM offline data to ad platforms. Reduced CPL 40% ($35→$21), grew lead volume 50%, improved lead-to-SQL rate from 12% to 32%, and closed 380 deals at 11× ROI. Built Looker Studio dashboards for real-time performance visibility.
Founded and ran a digital marketing and web development agency managing 6+ freelancers. Delivered omnichannel strategies (Facebook, Google, LinkedIn, TikTok, email) for diverse clients. Built marketing workflows using HubSpot and Zoho. Created reports on ad expenditure and found new automation tools. Improved client operational efficiency by 20% and achieved 20% sales growth across client accounts.
Ran multi-channel ad campaigns across Facebook, Google, LinkedIn, TikTok, and email. Managed company website, CRM, and Martech workflows (HubSpot, Zoho). Monitored and reported on ad spend, increased target keyword rankings on Google SERPs by 65%, created lead and sales funnels for diverse businesses, and drove a 10% brand contribution increase in 3 months for key clients. Planned and executed SEO, SEM, SMM, PPC, ORM. During this period, also managed the Kenyan Airways B2B corporate campaign (2021), generating €150K+ revenue at 18% conversion rate.
At Vibrant Exhibitions: Created and executed omnichannel marketing campaigns (Facebook, Google, Blogs, LinkedIn). Developed the GTM strategy for Xavi and Glaber — including product marketing plans, research reports, and promotion/advertising plans for India market entry. Executed brand activation events for Tata Steel ABID INTERIOR 2018 (Science City, Kolkata), Hero Electric (Gujarat), TCI SCS (Gurgaon), Lovegen (Pune). Managed social media, website, and a team of 8. Brought down CPL/CPA through high-quality landing pages and campaign optimisation. | As BitXmi Freelancer (2019): Delivered 50K+ downloads at $3.22 CPI and 11× ROI under peak crypto ad restrictions.
"Ashutosh is a strategic thinker who doesn't just execute — he builds systems. The automated lead qualification engine he created transformed how we approach sales. Our team went from chasing cold leads to closing warm prospects."
"He led our product launch from concept to execution with remarkable precision. The ₹3.4M pre-revenue he generated gave us confidence to scale manufacturing immediately."
"Ashutosh has a rare ability to bridge data and storytelling. He can dive deep into SQL queries and then turn those insights into compelling narratives that resonate with leadership and sales teams alike."
"He built and led our marketing team of 8 with incredible energy and focus. Under his leadership, we achieved 70% traffic growth and 20% overall business growth in under two years."
"His product marketing instincts are spot-on. He understood our customers better than anyone and positioned our products in a way that made sales effortless."
"Ashutosh brings a rare combination of analytical depth and creative execution. He's the kind of marketer who can architect an entire system from research to revenue — and actually deliver on it."
Open to senior marketing roles, consulting engagements, and strategic partnerships. 10 years of driving measurable growth — let's talk about what I can do for your team.
Send Me an Email →